Winning Strategies in Global Workplace Health Promotion


There is a strong, and growing, interest among multinational employers to globalize their workplace health promotion (also known as wellness or well-being) strategies and programs. Yet very few employers have successfully developed and implemented strategies on a broad, global basis. The purpose of this research is to investigate and learn from organizations that have achieved success in this area. Over the past five years, the authors have led significant research into the global prevalence and associated trends of employers’ health promotion strategies through the study WORKING WELL: A Global Survey of Workplace Wellness and Health Promotion Strategies. But understanding the prevalence and trends of health promotion strategies, while helpful in benchmarking, cannot provide a full understanding of which strategies and tactics have achieved the greatest success globally, nor represent all of the factors that have led to the successes (and/or shortcomings) of these programs.

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